Lebanon Valley College

You’re immediately taken by green fields, chocolate-scented breezes from nearby Hershey, and a culture impatient with pretense. But in this idyllic patch of south central Pennsylvania, bold LVC is stretching the conventions of the liberal arts college experience.

Brand Standards


  • Merit Award / Total Admissions Program Higher Education Marketing Report’s Annual Educational Advertising Awards

The situation is all too common: Small regional liberal arts college. Shrinking demographics in core markets. Surrounded by less-expensive public university options.

But LVC is full of surprises. Its programs in actuarial science, audio and music production, digital communications, and physical therapy are widely regarded as among the nation’s best. An impressive array of immersive experiences bring heightened relevance to the College’s liberal arts curriculum. And four in five LVC students are counted as “performers”—engaged in some form of intercollegiate athletics or the arts.

It’s a powerful dynamic, not seen at many liberal arts colleges. The brand platform, “It’s possible at The Valley,” is the jumping off point for admissions communications that speak to the College’s energy and opportunities.

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