Marketing Strategy
Every NCSDO engagement begins with an overarching strategy informed by research. Our process always involves an environmental scan and in-depth interviews with relevant stakeholders. To establish baseline perceptions or to provide guidance for proposed or existing work, we often employ external, qualitative research—all pointed toward providing a supportable, distinctive promise.
- Research and focused interviews (staff, faculty, students, and alumni)
- Guidance counselor survey
- Campus tour audit
- Positioning statement/value proposition
- College graphic identity and standards manual
- Admission communication strategy and sequencing
- Undergraduate admissions print communications
- Cross-channel Student Search coordination
- Graduate admission print communications
- Graduate admission advertising
- Admission microsite design and development
- Virtual tour design and development
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- Research and focused interviews (leadership, staff, faculty, and students)
- External focus groups (prospective students, parents)
- Admissions communications strategy and sequencing
- Cross-channel Student Search coordination
- Admission microsite design and development
- Virtual tour design and development
- Videography
- Admission materials (print)
- Mailhouse and fulfillment coordination
View complete case study
Related post on The Ladder
- Research and focused interviews (leadership, staff, faculty, and students)
- External focus groups, online (prospective students)
- In-depth interviews with high school guidance counselors
- Admissions communications strategy and sequencing
- Admission website content
- Admission materials (print)
- Mailhouse and fulfillment coordination
View complete case study
