Some Ladder visitors may recall a previous post about our work on Boise State University’s identity. (Wait. Who are we kidding? OK. I remember it.) Not only was it the rarest of engagements, in which we developed both institutional and athletic identities, but it led to a surprising application—namely, a branded Horizon Airlines Q400.
This year, the application toolbox expanded yet again, as Nike selected the Broncos to wear its Pro Combat System uniform. The white helmets caused a stir, but we love the gloves.
And Nike’s press release included language we hadn’t thought of:
“Hues of blue and chrome showcase Boise State’s dominance of the sky and mountain, while orange accents underscore the team’s explosiveness. An asymmetrical placement of motifs around the uniform adds to the calculated unpredictability of the Broncos squad.”